In this article, I share why earned media is still one of the most powerful forms of trust-building.... and possibly even more so in this AI-saturated world where any content can be written or generated in seconds... and how third-party credibility is often the missing piece between awareness and trust.

In this feature, Meilin reflects on the growing gap between visibility and credibility in the startup world and why consistent communication is critical to building lasting trust. She also shares how understanding business realities (not just storytelling) has shaped the way she advises leaders today.

In this article, Meilin shares what this shift means for brands and communicators — and how we can stay visible, credible and relevant when Google is no longer the starting point for everyone’s search.