Meilin Wong, Founder & Managing Director
Ember42 is led by Meilin Wong, a reputation and growth strategist, 2x CEO, 2x CMO and former tech startup co-founder with 30 years of experience across PR, corporate communications, marketing, GTM and business development, both on the client-side as well as agency.
She has advised more than 500 CEOs, founders and senior leaders, and developed growth-led campaigns for SMEs and some of the world’s most recognizable brands. Most recently, she was Partner and CEO of Milk & Honey Singapore, an international B Corp-certified PR agency.
Meilin brings the perspective of someone who has not only advised businesses, but built them, led them and worked inside them. This mix of founder, CEO, agency and client-side experience means she looks at PR and marketing not as isolated activities, but as business functions that need to support decisions, growth, trust and market expansion.
She regularly contributes expert commentary and long-form perspectives on how credibility, visibility and trust shape commercial momentum, especially when businesses are scaling, evolving or navigating change. Her contributions have been featured in regional trade and business media platforms.
Meilin is a PRCA Fellow and serves on the PRCA APAC Regional Board and Sustainability Committee, advocating for best practice and higher standards in the industry. She was also recognised as one of CMO Asia’s Most Influential Marketing Leaders in 2023.
PRCA is the world’s largest professional body for PR, public affairs and communications.
What others say about working with us…
“She brought sharp strategic thinking, clarity, genuine care and conviction to her work - all the qualities that make her such a great publicist and communications strategist.”
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“Working with Meilin has been really valuable as I stepped into a new persona as a first-time author. She understood early on that this was not simply about building visibility for my book. Instead, it was about shaping a more intentional narrative around who I am, what I stand for, and why this book matters. She brought sharp strategic thinking, clarity, genuine care and conviction to her work - all the qualities that make her such a great publicist and communications strategist.”
CT - Author, Commercial Growth & Transformation Leader, MD of a global tech giant.
“She is strategic, intentional, and deeply thoughtful in her approach. What stood out most was how deeply she cared about the mission and the quality of the work….”
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“She is strategic, intentional, and deeply thoughtful in her approach. Throughout the campaign, she provided clear frameworks, strong counsel, and practical advice that made a real difference. What stood out most was how deeply she cared about the mission and the quality of the work, as well as her commitment to ensuring these five women entrepreneurs received the recognition they deserved. Her leadership contributed to excellent results, including coverage in five tier-one publications.”
IA - Global Content Strategist & Campaigns Lead, a global network for accelerating inclusive and sustainable innovation at scale.