Meilin Wong, Founder & Managing Partner
Ember42 is led by Meilin Wong, a reputation and growth strategist, 2x CEO and former tech startup co-founder with 30 years of experience across PR, corporate communications, marketing, GTM and business development, both on the client-side as well as agency.
She has built businesses from zero to growth, advised more than 500 CEOs, founders and senior leaders, and developed growth-led campaigns for MSMEs and some of the world’s most recognizable brands. So she fully gets the boardroom pressure and the work needed to move things forward.
Most recently, she was Partner and CEO of Milk & Honey Singapore, part of an international B Corp-certified PR agency.
Meilin works with leaders at critical moments of growth, change and scrutiny, helping them find clarity, sharpen decisions and use reputation and trust as levers for transformation, market expansion and commercial growth.
She is also a regular commentator and speaker on reputation, communications, business growth and sustainability, with spotlights, features and contributions across media platforms such as MoneyFM 89.3, e27, PRovoke, Marketing-Interactive and Telum Media.
Meilin is a PRCA Fellow and serves on the PRCA APAC Regional Board and Sustainability Committee, advocating for best practice and higher standards in the industry. She was also recognised as one of CMO Asia’s Most Influential Marketing Leaders in 2023.
PRCA is the world’s largest professional body for PR, public affairs and communications.
What others say about working with us…
“She brought sharp strategic thinking, clarity, genuine care and conviction to her work - all the qualities that make her such a great publicist and communications strategist.”
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“Working with Meilin has been really valuable as I stepped into a new persona as a first-time author. She understood early on that this was not simply about building visibility for my book. Instead, it was about shaping a more intentional narrative around who I am, what I stand for, and why this book matters. She brought sharp strategic thinking, clarity, genuine care and conviction to her work - all the qualities that make her such a great publicist and communications strategist.”
CT - Author, Commercial Growth & Transformation Leader, MD of a global tech giant.
“She is strategic, intentional, and deeply thoughtful in her approach. What stood out most was how deeply she cared about the mission and the quality of the work….”
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“She is strategic, intentional, and deeply thoughtful in her approach. Throughout the campaign, she provided clear frameworks, strong counsel, and practical advice that made a real difference. What stood out most was how deeply she cared about the mission and the quality of the work, as well as her commitment to ensuring these five women entrepreneurs received the recognition they deserved. Her leadership contributed to excellent results, including coverage in five tier-one publications.”
IA - Global Content Strategist & Campaigns Lead, a global network for accelerating inclusive and sustainable innovation at scale.