We love sharing our observations, insights and musings on brand, visibility, reputation, leadership and growth, especially for startups and SMEs growing across Southeast Asia. Check back in regularly for fresh content!
7 lessons I learnt from building a new business.
Starting a new business is never just about having a good idea. After launching Ember42 with two signed contracts, Meilin reflects on the founder lessons that helped to get things started and build momentum, from financial discipline and protecting your know-how, to knowing when to say no.
Spending more won’t fix an unclear growth strategy
Growth often pushes businesses to move quickly: invest in marketing, hire, expand, digitalise or chase the next opportunity. But speed gets expensive when the real problem has not been properly diagnosed.
In this article, we look at why SMEs and scaling businesses need sharper market clarity before putting more money behind PR, marketing or growth activity, and why solving the wrong problem can quickly become expensive.