We love sharing our observations, insights and musings on brand, visibility, reputation, leadership and growth, especially for startups and SMEs growing across Southeast Asia. Check back in regularly for fresh content!
7 lessons I learnt from building a new business.
Starting a new business is never just about having a good idea. After launching Ember42 with two signed contracts, Meilin reflects on the founder lessons that helped to get things started and build momentum, from financial discipline and protecting your know-how, to knowing when to say no.
Spending more won’t fix an unclear growth strategy
Growth often pushes businesses to move quickly: invest in marketing, hire, expand, digitalise or chase the next opportunity. But speed gets expensive when the real problem has not been properly diagnosed.
In this article, we look at why SMEs and scaling businesses need sharper market clarity before putting more money behind PR, marketing or growth activity, and why solving the wrong problem can quickly become expensive.
PR in a Zero-Click world: What it means for brands and communicators.
In this article, Meilin shares what this shift means for brands and communicators — and how we can stay visible, credible and relevant when Google is no longer the starting point for everyone’s search.
Why your brand needs to be talked about (by someone other than you)
In this article, Meilin shares why earned media is still one of the most powerful forms of trust-building.... and possibly even more so in this AI-saturated world where any content can be written or generated in seconds... and how third-party credibility is often the missing piece between awareness and trust.