We love sharing our observations, insights and musings on brand, visibility, reputation, leadership and growth, especially for startups and SMEs growing across Southeast Asia. Check back in regularly for fresh content!
PR in a Zero-Click world: What it means for brands and communicators.
In this article, Meilin shares what this shift means for brands and communicators — and how we can stay visible, credible and relevant when Google is no longer the starting point for everyone’s search.
Why your brand needs to be talked about (by someone other than you)
In this article, Meilin shares why earned media is still one of the most powerful forms of trust-building.... and possibly even more so in this AI-saturated world where any content can be written or generated in seconds... and how third-party credibility is often the missing piece between awareness and trust.