We love sharing our observations, insights and musings on brand, visibility, reputation, leadership and growth, especially for startups and SMEs growing across Southeast Asia. Check back in regularly for fresh content!
How SEA startups win with credibility, not just visibility.
In this published feature, Meilin reflects on the growing gap between visibility and credibility in the startup world and why consistent communication is critical to building lasting trust. She also shares how understanding business realities (not just storytelling) has shaped the way she advises leaders today.
Security is the new brand promise: Why trust is your startup’s only moat
According to a 2026 threat report by CrowdStrike, AI-driven cyberattacks across Asia-Pacific surged 89% year-on-year, with attackers now able to break into systems in under 30 minutes.
That kind of speed means incidents often unfold faster than most leadership teams can respond, and by the time the story surfaces publicly, trust may already be impacted. And for startups, trust is often the only moat they have.
In this published article, Meilin wrote about why cybersecurity is now a leadership, brand and communications issue