We love sharing our observations, insights and musings on brand, visibility, reputation, leadership and growth, especially for startups and SMEs growing across Southeast Asia. Check back in regularly for fresh content!
Why earned media needs time, even when AI speeds everything up.
When you need people to trust your business, how much do they already know about you? Building Ember42 has reminded me how consistent earned media builds recognition and credibility, especially as AI changes how people discover businesses. Read on for what I’ve learnt and how it connects to growth.
Earning trust before expanding to Malaysia
In this interview with Telum Media, Ember42 Founder & CEO, Meilin Wong, shares what regional teams often miss, why translation alone won’t earn local trust, and how to spot when your communications is making sales conversations harder than they need to be.
Spending more won’t fix an unclear growth strategy
Growth often pushes businesses to move quickly: invest in marketing, hire, expand, digitalise or chase the next opportunity. But speed gets expensive when the real problem has not been properly diagnosed.
In this article, we look at why SMEs and scaling businesses need sharper market clarity before putting more money behind PR, marketing or growth activity, and why solving the wrong problem can quickly become expensive.